We’re partnering with the Adelaide Symphony Orchestra

Ninety years is a long time to be extraordinary. The Adelaide Symphony Orchestra has been doing exactly that.

We’re proud to announce that KWP+Partners has been appointed as the ASO’s strategic brand and creative partner. The work ahead is focused on building a brand system that helps more people feel genuinely connected to the orchestra.

We’ll be working across strategy, brand and creative execution. The goal is an experience of the ASO that feels welcoming, distinctive, and deeply South Australian.

Our Executive Director, Sam Talbot, put it well:

“To partner with the Adelaide Symphony Orchestra is a genuine privilege. The ASO is a world-class musical organisation, a cultural icon of South Australia and an important custodian of the arts. This is also a reunion of sorts — we’ve had the pleasure of working alongside Tara before, and it’s a great feeling to be building something together again.”

Tara Bria, Head of Marketing at the ASO, framed the brief clearly: “It’s not about changing who we are, but about finding clearer and more distinctive ways to express what already makes the ASO so special so that more people feel invited into the extraordinary experiences only live orchestral music can offer.”

We couldn’t agree more. Bring on the next chapter.