Brand
Brand
Brand
WHAT WE DO.
We believe in the power of brand and its unmatched ability to propel businesses forward.
Building strong brands is in our blood. We’ve even created our own framework. It’s called Deeper Connections™ and it does what it says on the tin. It forms connections, builds relationships and brings you closer to your people; your customers.
Brand Strategy
We take the time to get to know you – your business, your team, your industry, your perspective. Our strategy is driven by a holistic knowledge of what sets you apart, who your customers are and why they choose you.
- Creative Direction
- Brand Positioning
- Key Messages & Tone of Voice
- Brand Architecture
- Audience & Market Research
- Customer Experience Strategy
Brand Identity
From your history to your values and your people, a brand identity should be born from what drives you as a business.
- Visual Identity
- Logo Design & Development
- Tone of Voice
- Photography & Art Direction
- Typography
- Brand Guidelines & Templates
- Videography
- Packaging & Collateral
- Merchandise
- Uniforms
- Animation
Brand Architecture Workshop
No distractions. No competing priorities. Your chance to focus on your brand and your businesses’ future.
- Brand Architecture
- Strategy
- Market Positioning
- Competitor Analysis
- Brand Personality
- Connections Playbook
Audits & Analysis
Take stock. Look around before looking forward. Make sure your next steps are in the right direction.
- Brand Audit
- Competitor Analysis
- Audience Analysis
- Website Audit
- Customer Journey Mapping
- Customer Experience CX
- SEO Audit and Report
- User Experience Report UX
WORK
Common Questions.
Brand strategy is creating a detailed plan that helps you decide how you want your target audience to see your brand. It’s like creating a character with its own personality traits, values, and how it interacts with others. This plan makes sure that no matter where people interact with your brand, it not only looks consistent, but feels the same.
It involves several steps, including defining your brand’s mission, values, visual elements (such as logo and colour palette), and tone of voice. We take those elements and apply them consistently across all the various touchpoints to ensure a united brand image.
Building a brand can take time. This this will be dependent on different factors including the complexity of your industry, your target audience, and the strategies you implement. It’s a continuous process that requires time to establish a strong and lasting presence.
Brand awareness is crucial because it helps customers recognise and remember you. It lays the foundation for building trust and loyalty and can influence purchasing decisions when customers are familiar with who you are. People make decisions with their hearts; a strong brand influences how someone feels.
Effective branding creates a consistent and authentic image that resonates with customers, building a sense of trust and loyalty. Strong branding helps define and communicate your core values, helping your potential customers feel aligned with your business.
Developing and showcasing these values through thoughtful branding, you can attract potential customers who align with your mission. Over time, these customers are likely to become repeat buyers and loyal advocates of your brand, proving that your investment in branding is well worth the effort.
We’ve worked with a diverse range of businesses, from start-ups to established enterprises, across various industries – see our work here. Our experience spans B2B and B2C brands, we tailor solutions to your unique requirements.
While you may have a loyal customer base, a well-defined brand can help you differentiate yourself in the market, attract new customers, and deepen the emotional connection with your existing audience. A strong brand enhances customer loyalty and sets the foundation for continued growth.
Our brand strategy approach is customised to each business’s unique goals and industry. We understand that no two businesses are the same, and we tailor strategies to fit your specific needs and target audience.