Reframe What’s Possible

Maxima
  • Digital
  • Advertising

Reframe What’s Possible

"They see me, they see the job. They just cant see me doing the job".

Maxima’s clients echoed a similar experience and frustrations when searching for work. For their new campaign, messaging and website, it was about a shift in perspective, a reframing.

This campaign featured real people and brought to life the real barriers that Maxima help people overcome.

Credits
Creative Director / Copywriter
Josh Fanning
Art Director
Ella Maude Wilson
Executive Creative Director
Brenton Bleechmore
Executive Creative Director
Corey Swaffer
Group Account Director
Ryan Shipway
Senior Account Manager
Ronald Alaby
Strategist
Alec Davis
Strategy
Alex Stewart
Finished Artist
Carlie Chenoweth
Finished Artist
James Baird
Web Designer
Nick Bozic
Web Developer
Pras Priambodo
Digital Content Manager
Caitlin Massey
Disciplines
Advertising
Video
TVC
Outdoor
Online
Digital
UI / UX Design
Website Design
Website Development
Copywriting

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