A Path Home

The path out of homelessness is a complex, and deeply personal experience for any who have experienced it.

We created a campaign that shared the confronting, but equally hopeful stories of real people who had experienced homelessness and their journeys to finding a home of their own through the support & community at Uniting WA.

‘The Path Home’ was unique, beautifully illustrated campaign that appeared across OOH and digital screens across the Perth Metro, with the feature creative being a large-scale mural positioned in the highly trafficked Perth Train Station.

The result was a powerful piece of storytelling that educated the public about homelessness and the important work of Uniting WA.