For Good Spirits

We partnered with Darwin-based distillery, Speargrass, to enhance their existing brand by crafting an authentic brand story and visual identity that showcases their high-quality spirits. We developed the brand essence ‘For Good Spirits’ to embody both the exceptional, award-winning products created at the distillery and also reflect the lively, larrikin spirit of the Northern Territory’s people.

With a vibrant colour palette and custom hand-lettered typography that allows for flexible messaging, the refreshed visual identity strengthens the brand’s presence and supports its growth into national markets.