Foooooodland

Our series of quick and quirky ads are designed to challenge perceptions and gain attention by behaving differently. Each 15 second ad features a different reason why you “gotta shop at Fooooodland” from the consumer’s perspective.

We launched at Christmas with a classic, “knife-to-a-gunfight,” story and followed up with price, community, and product range-themed commercials to solidify the new platform and build a strong framework for the future.