Seek Different

The NT is a big place. But compared to big cities and international holiday destinations, it is often overlooked. So, with a true Territorian ‘go get it’ attitude, our job was simple: help the NT punch above its weight. 

The ‘Seek Different’ campaign is a celebration of individuality, highlighting the NT, but also showcasing an array of “uniqueness” – from people to places to perspective. 

It was created to stand out from the usual tourism marketing clutter. To stir emotions, connect and inspire our audience. To leave them with the clear message that the Northern Territory is the holiday destination for people who want to see, do and feel something totally different.