There’s more on the line!

Million Dollar Fish
  • Advertising

There’s more on the line!

Million Dollar Fish is back! And the stakes are higher than ever.

With 10 barramundis carrying million-dollar prize tags swimming across the Top End, season 10 needed to grab the public’s attention and get people excited!

Creating a new tagline, “More on the Line,” we positioned Season 10 as bigger and bolder than ever.

Fresh and authentic imagery and video brought this vision to life and conveyed the energy and promise of the upcoming season. This vibrant new content has created a more flexible brand presence—one that inspires viewers, sparks fresh curiosity, and reignites their passion for the ultimate fishing adventure.​

Credits
Creative Director
Corey Swaffer
Darwin Director
Tristan Glover
Art Director / Designer / Accounts
Georgia Mussett
Creatives
Mike Frier / Hannah Guilford / Brent Watkinson
Production
Jayden Moyle
Disciplines
Advertising
TVC
Social
Content creation
Digital
Outdoor
Animation

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