They Say / We Say

The next chapter of Flinders’ Fearless brand platform. From standing for courage, to shaping and strengthening this message in the real world.

The campaign explores a powerful tension: external pressures and stereotypes that influence how young people see themselves, versus Flinders’ perspective, which champions individuality, challenges limitations, and empowers students to define their own path.

This approach meets students where they are, acknowledges cultural forces, and offers an alternative rooted in action and self-belief.

Real Flinders students featured in film, photography, and voiceover, while film students contributed to production—turning the campaign into a genuine expression of practical learning and community. More than a campaign, we’re celebrating thinkers, doers, and changemakers – a true embodiment of Fearless.