This Is Where We Connect

Parrtjima
  • Advertising

This Is Where We Connect

Parrtjima reflects the importance of interconnectedness across First Nations culture.

As the only Aboriginal light festival of its kind, our campaign, ‘This is where we connect’ was designed to remind people that interconnectedness was and is embedded in culture, like footprints in the red sand.

And there is nowhere to experience it like Parrtjima, held on Country in Alice Springs (Mparntwe).

Credits
Creative Director
Corey Swaffer
Darwin Director
Tristan Glover
Art Director / Designer
Hannah Guilford
Account Manager
Georgia Prime
Designer
Monica Lawrie
Disciplines
Advertising
Brand
Digital
Outdoor
TV
Digital
Photography
Print

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