Vivid Sydney Hijack

The Northern Territory is a breathtaking holiday destination, often overlooked in favour of other Australian locales. With creativity as our currency, we devised a strategic campaign to leverage an established major event within our target market—the renowned Vivid Sydney festival. With an engaged audience, we stole their eyeballs with our own ambient projections and tactical media. It was the heist of the century.

Armed with a modest budget we hijacked the attention of attendees, showcasing the NT as a destination offering a ‘vivid experience’ year-round. Through cheeky print, social, out-of-home, and projection site ad placements, we seamlessly integrated our advertising into the Vivid Sydney landscape, generating widespread awareness and positive sentiment for the NT.​